What is a collaboration campaign?

A collaboration campaign is a strategic set of activities over time guiding, engaging and motivating people with a shared purpose to develop and achieve outcomes while maintaining transparency, alignment and common goals.

Why use this approach?

If we think collaboration is about one interaction, we have it wrong. A meeting is simply part of a bigger game to improve and change how we work. Effective collaboration happens when one interaction simply leads to another interaction and then another and when viewed from a distance, this series of interactions looks like a collaboration campaign

The benefits of adopting a collaboration campaign approach are that it:

• Takes people on a journey of awareness, understanding and adoption to build alignment, clarity and focus.
• Increases levels of commitment by informing and educating over time to form a foundation for people to commit.
• Is easier to arrange and access people for short, sharp and focused interactions as opposed to one long meeting.
• Allows incubation time between interactions so our subconscious brain can continue to work and create new insights, ideas and clarity on the problem.
• Involves regular communications to connect people, and share information to build a deeper understanding of issues.